Die persepsie en retensie van televisiereklame deur kinders
THE aim of the study was threefold: to establish children's general feelings and re- sponses towards television commercials; to test their knowledge as regards the purpose of commercials and finally, to deter- mine the influence of the different compo- nents of television commercials on the ch...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2133 |
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| _version_ | 1832593853251584000 |
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| author | Elsabe van Aswegen Anske Basson |
| author_facet | Elsabe van Aswegen Anske Basson |
| author_sort | Elsabe van Aswegen |
| collection | DOAJ |
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THE aim of the study was threefold: to establish children's general feelings and re- sponses towards television commercials; to test their knowledge as regards the purpose of commercials and finally, to deter- mine the influence of the different compo- nents of television commercials on the child's retention of these. Thirty children in three different age groups were tested. It was established that although children do not always believe the claims that are made, they enjoyed commercials. Furthermore, they generally knew what commercials are about. A final conclusion was that vision is the most important non-verbal component which aided retention of the commercials.
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| format | Article |
| id | doaj-art-41f185b79d3c47b9adc1f819ccae31d2 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-41f185b79d3c47b9adc1f819ccae31d22025-01-20T08:42:34ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-014210.36615/jcsa.v4i2.2133Die persepsie en retensie van televisiereklame deur kindersElsabe van Aswegen0Anske Basson1University of the Free StateUniversity of the Free State THE aim of the study was threefold: to establish children's general feelings and re- sponses towards television commercials; to test their knowledge as regards the purpose of commercials and finally, to deter- mine the influence of the different compo- nents of television commercials on the child's retention of these. Thirty children in three different age groups were tested. It was established that although children do not always believe the claims that are made, they enjoyed commercials. Furthermore, they generally knew what commercials are about. A final conclusion was that vision is the most important non-verbal component which aided retention of the commercials. https://journals.uj.ac.za/index.php/jcsa/article/view/2133feelings and re- sponses towards television commercialschildrenpurpose of commercialsvision |
| spellingShingle | Elsabe van Aswegen Anske Basson Die persepsie en retensie van televisiereklame deur kinders Communicare feelings and re- sponses towards television commercials children purpose of commercials vision |
| title | Die persepsie en retensie van televisiereklame deur kinders |
| title_full | Die persepsie en retensie van televisiereklame deur kinders |
| title_fullStr | Die persepsie en retensie van televisiereklame deur kinders |
| title_full_unstemmed | Die persepsie en retensie van televisiereklame deur kinders |
| title_short | Die persepsie en retensie van televisiereklame deur kinders |
| title_sort | die persepsie en retensie van televisiereklame deur kinders |
| topic | feelings and re- sponses towards television commercials children purpose of commercials vision |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2133 |
| work_keys_str_mv | AT elsabevanaswegen diepersepsieenretensievantelevisiereklamedeurkinders AT anskebasson diepersepsieenretensievantelevisiereklamedeurkinders |