Aesthetics of CSR communication and perception of ethical leadership, impact on purchase intention in high and low rank CSR firms

Aesthetics of CSR communication and perception of ethical leadership, impact on purchase intention in high and low rank CSR firms

We examined the behavioral outcomes of individuals' perceptions of the aesthetics and ethics in firms' corporate social responsibility (CSR) communications. Considering CSR communication as a key factor in building organizational trustworthiness and acknowledging the behavioral outcomes al...

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Bibliographic Details
Main Authors: Giacomo Boesso, Barbara Fryzel, Marco Ghitti
Format: Article
Language:English
Published: AIMS Press 2025-03-01
Series:Green Finance
Subjects:
csr communication
ethical leadership
csr aesthetic
esg
purchase intention
Online Access:https://www.aimspress.com/article/doi/10.3934/GF.2025007
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