The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention
It is accepted by both employers and academic circles that employees in the modern management approach are effective in the success of the organizations they work for. Employees also play a role in organizations creating competitive advantage. Employer branding practices in an organization at the po...
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| Format: | Article |
| Language: | English |
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Mehmet Akif Ersoy University
2024-06-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/3621246 |
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| author | Kağan Cenk Mızrak Funda Yalım |
| author_facet | Kağan Cenk Mızrak Funda Yalım |
| author_sort | Kağan Cenk Mızrak |
| collection | DOAJ |
| description | It is accepted by both employers and academic circles that employees in the modern management approach are effective in the success of the organizations they work for. Employees also play a role in organizations creating competitive advantage. Employer branding practices in an organization at the point of creating a strong employer brand not only offer an attractive value package for qualified employees, but also ensure that qualified employees, who are an important competitive advantage for the organization, continue to work in the organization. Therefore, examining the factors associated with employer branding emerges as an issue that needs to be carefully evaluated for the sustainable success of organizations. The main purpose of this research is to examine the relationship between employer branding, symmetrical internal communication, organizational identification and turnover intention. 413 people working in Istanbul-based Turkish airline companies constitute the sample of the research. Quantitative research technique was used in the study and descriptive and relational scanning design was preferred. As a result of the research, a significant and positive relationship was found between symmetrical internal communication and employer branding, and it was determined that organizational identification mediated the relationship between employer branding and turnover intention. |
| format | Article |
| id | doaj-art-417819cc3f6642139f75eb394c095b6b |
| institution | Kabale University |
| issn | 2149-1658 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Mehmet Akif Ersoy University |
| record_format | Article |
| series | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| spelling | doaj-art-417819cc3f6642139f75eb394c095b6b2025-01-27T13:10:30ZengMehmet Akif Ersoy UniversityMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi2149-16582024-06-0111265967810.30798/makuiibf.1410097273The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover IntentionKağan Cenk Mızrakhttps://orcid.org/0000-0003-4447-2141Funda Yalım0https://orcid.org/0000-0002-0940-8868NİŞANTAŞI ÜNİVERSİTESİIt is accepted by both employers and academic circles that employees in the modern management approach are effective in the success of the organizations they work for. Employees also play a role in organizations creating competitive advantage. Employer branding practices in an organization at the point of creating a strong employer brand not only offer an attractive value package for qualified employees, but also ensure that qualified employees, who are an important competitive advantage for the organization, continue to work in the organization. Therefore, examining the factors associated with employer branding emerges as an issue that needs to be carefully evaluated for the sustainable success of organizations. The main purpose of this research is to examine the relationship between employer branding, symmetrical internal communication, organizational identification and turnover intention. 413 people working in Istanbul-based Turkish airline companies constitute the sample of the research. Quantitative research technique was used in the study and descriptive and relational scanning design was preferred. As a result of the research, a significant and positive relationship was found between symmetrical internal communication and employer branding, and it was determined that organizational identification mediated the relationship between employer branding and turnover intention.https://dergipark.org.tr/en/download/article-file/3621246symmetrical internal communicationemployer brandingorganizational identificatıon |
| spellingShingle | Kağan Cenk Mızrak Funda Yalım The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi symmetrical internal communication employer branding organizational identificatıon |
| title | The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention |
| title_full | The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention |
| title_fullStr | The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention |
| title_full_unstemmed | The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention |
| title_short | The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention |
| title_sort | relationship between symmetrical internal communication employer branding organizational identification and turnover intention |
| topic | symmetrical internal communication employer branding organizational identificatıon |
| url | https://dergipark.org.tr/en/download/article-file/3621246 |
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