The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province

This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study...

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Main Authors: Aysen Ercan İştin, Ahmet Özben
Format: Article
Language:English
Published: Istanbul University Press 2024-06-01
Series:Journal of Tourismology
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/A3819B59A87246DEBD0C6C57EDC1F039
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author Aysen Ercan İştin
Ahmet Özben
author_facet Aysen Ercan İştin
Ahmet Özben
author_sort Aysen Ercan İştin
collection DOAJ
description This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study collected data from 454 people via a survey form. Domestic tourists who visit Antalya constitute the research population. The sample consists of domestic tourists who participate in the study and visit Antalya. The study employed a convenience sampling method, specifically a survey model. Result of the analysis revealed a lowto medium-level relationship between the dimensions of the research variables. Moreover, environmental awareness significantly impacts the purchasing behavior toward green products and green accommodations. Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.
format Article
id doaj-art-4154f8c79e9644f2bc1a2e48d0d8ae07
institution DOAJ
issn 2459-1939
language English
publishDate 2024-06-01
publisher Istanbul University Press
record_format Article
series Journal of Tourismology
spelling doaj-art-4154f8c79e9644f2bc1a2e48d0d8ae072025-08-20T02:57:22ZengIstanbul University PressJournal of Tourismology2459-19392024-06-01101254010.26650/jot.2024.10.1.1400041123456The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya ProvinceAysen Ercan İştin0https://orcid.org/0000-0002-7622-361XAhmet Özben1https://orcid.org/0000-0002-2240-7819Şırnak Üniversitesi, Sirnak, TurkiyeŞırnak Üniversitesi, Sirnak, TurkiyeThis study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study collected data from 454 people via a survey form. Domestic tourists who visit Antalya constitute the research population. The sample consists of domestic tourists who participate in the study and visit Antalya. The study employed a convenience sampling method, specifically a survey model. Result of the analysis revealed a lowto medium-level relationship between the dimensions of the research variables. Moreover, environmental awareness significantly impacts the purchasing behavior toward green products and green accommodations. Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/A3819B59A87246DEBD0C6C57EDC1F039environmental awarenessgreen productgreen product purchasing behaviorgreen accommodationgreen accommodation purchasing behavior
spellingShingle Aysen Ercan İştin
Ahmet Özben
The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
Journal of Tourismology
environmental awareness
green product
green product purchasing behavior
green accommodation
green accommodation purchasing behavior
title The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
title_full The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
title_fullStr The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
title_full_unstemmed The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
title_short The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
title_sort impact of environmental awareness on green product and green accommodation purchasing behavior a study on domestic tourists visiting antalya province
topic environmental awareness
green product
green product purchasing behavior
green accommodation
green accommodation purchasing behavior
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/A3819B59A87246DEBD0C6C57EDC1F039
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