The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province
This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2024-06-01
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| Series: | Journal of Tourismology |
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| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/A3819B59A87246DEBD0C6C57EDC1F039 |
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| author | Aysen Ercan İştin Ahmet Özben |
| author_facet | Aysen Ercan İştin Ahmet Özben |
| author_sort | Aysen Ercan İştin |
| collection | DOAJ |
| description | This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study collected data from 454 people via a survey form. Domestic tourists who visit Antalya constitute the research population. The sample consists of domestic tourists who participate in the study and visit Antalya. The study employed a convenience sampling method, specifically a survey model. Result of the analysis revealed a lowto medium-level relationship between the dimensions of the research variables. Moreover, environmental awareness significantly impacts the purchasing behavior toward green products and green accommodations. Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior. |
| format | Article |
| id | doaj-art-4154f8c79e9644f2bc1a2e48d0d8ae07 |
| institution | DOAJ |
| issn | 2459-1939 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Journal of Tourismology |
| spelling | doaj-art-4154f8c79e9644f2bc1a2e48d0d8ae072025-08-20T02:57:22ZengIstanbul University PressJournal of Tourismology2459-19392024-06-01101254010.26650/jot.2024.10.1.1400041123456The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya ProvinceAysen Ercan İştin0https://orcid.org/0000-0002-7622-361XAhmet Özben1https://orcid.org/0000-0002-2240-7819Şırnak Üniversitesi, Sirnak, TurkiyeŞırnak Üniversitesi, Sirnak, TurkiyeThis study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study collected data from 454 people via a survey form. Domestic tourists who visit Antalya constitute the research population. The sample consists of domestic tourists who participate in the study and visit Antalya. The study employed a convenience sampling method, specifically a survey model. Result of the analysis revealed a lowto medium-level relationship between the dimensions of the research variables. Moreover, environmental awareness significantly impacts the purchasing behavior toward green products and green accommodations. Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/A3819B59A87246DEBD0C6C57EDC1F039environmental awarenessgreen productgreen product purchasing behaviorgreen accommodationgreen accommodation purchasing behavior |
| spellingShingle | Aysen Ercan İştin Ahmet Özben The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province Journal of Tourismology environmental awareness green product green product purchasing behavior green accommodation green accommodation purchasing behavior |
| title | The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province |
| title_full | The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province |
| title_fullStr | The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province |
| title_full_unstemmed | The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province |
| title_short | The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province |
| title_sort | impact of environmental awareness on green product and green accommodation purchasing behavior a study on domestic tourists visiting antalya province |
| topic | environmental awareness green product green product purchasing behavior green accommodation green accommodation purchasing behavior |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/A3819B59A87246DEBD0C6C57EDC1F039 |
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