POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING

POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING

The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion...

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Bibliographic Details
Main Author: Alicja Sekuła
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
place marketing
place promotion
promotional mix
tools of promotion
advertising
public relations & publicity
Online Access:https://pefim.sggw.edu.pl/article/view/1327
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