The tourism image of Estonia in Spain: a formulative approach
We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors...
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Autónoma de Ciudad Juárez
2015-01-01
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| Series: | Nóesis |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=85939868001 |
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| _version_ | 1825207966287003648 |
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| author | Katlin Savva Arta Antonovica Javier de Esteban Curiel |
| author_facet | Katlin Savva Arta Antonovica Javier de Esteban Curiel |
| author_sort | Katlin Savva |
| collection | DOAJ |
| description | We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist. |
| format | Article |
| id | doaj-art-40c43bacdd0d4f83bbf7ba529639dc41 |
| institution | Kabale University |
| issn | 0188-9834 2395-8669 |
| language | Spanish |
| publishDate | 2015-01-01 |
| publisher | Universidad Autónoma de Ciudad Juárez |
| record_format | Article |
| series | Nóesis |
| spelling | doaj-art-40c43bacdd0d4f83bbf7ba529639dc412025-02-06T23:15:26ZspaUniversidad Autónoma de Ciudad JuárezNóesis0188-98342395-86692015-01-012447-1118The tourism image of Estonia in Spain: a formulative approachKatlin SavvaArta AntonovicaJavier de Esteban CurielWe are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.http://www.redalyc.org/articulo.oa?id=85939868001tourism imageestoniaquantitative method |
| spellingShingle | Katlin Savva Arta Antonovica Javier de Esteban Curiel The tourism image of Estonia in Spain: a formulative approach Nóesis tourism image estonia quantitative method |
| title | The tourism image of Estonia in Spain: a formulative approach |
| title_full | The tourism image of Estonia in Spain: a formulative approach |
| title_fullStr | The tourism image of Estonia in Spain: a formulative approach |
| title_full_unstemmed | The tourism image of Estonia in Spain: a formulative approach |
| title_short | The tourism image of Estonia in Spain: a formulative approach |
| title_sort | tourism image of estonia in spain a formulative approach |
| topic | tourism image estonia quantitative method |
| url | http://www.redalyc.org/articulo.oa?id=85939868001 |
| work_keys_str_mv | AT katlinsavva thetourismimageofestoniainspainaformulativeapproach AT artaantonovica thetourismimageofestoniainspainaformulativeapproach AT javierdeestebancuriel thetourismimageofestoniainspainaformulativeapproach AT katlinsavva tourismimageofestoniainspainaformulativeapproach AT artaantonovica tourismimageofestoniainspainaformulativeapproach AT javierdeestebancuriel tourismimageofestoniainspainaformulativeapproach |