Sex, ‘soaps’ and HIV
The phenomenon of multiple and concurrent partnerships (MCPs) is a key driver of the South African HIV epidemic. Given that the epidemic is stabilising though not yet declining, reducing the frequency of MCPs should constitute part of South Africa’s prevention strategy. Soap operas, with their stro...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1676 |
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| author | Natalie Ridgard |
| author_facet | Natalie Ridgard |
| author_sort | Natalie Ridgard |
| collection | DOAJ |
| description |
The phenomenon of multiple and concurrent partnerships (MCPs) is a key driver of the South
African HIV epidemic. Given that the epidemic is stabilising though not yet declining, reducing
the frequency of MCPs should constitute part of South Africa’s prevention strategy. Soap operas,
with their strong emphasis on sexual intrigue and infidelity, offer an ideal platform for addressing
the risk of MCP.
This article presents quantitative research that explores the extent to which seven locally broadcast
soap operas include sex and HIV in their storylines. It also explores whether a connection is
currently being made between MCPs and the risk of HIV infection. The findings show that sex
is a key component of these soap operas, but is only linked to HIV in two per cent of cases.
In comparison with their real-world occurrence, MCPs, transactional sex and intergenerational
relationships are overrepresented in soap operas. Only eight per cent of soap operas mention
HIV, whether linked to sex or not. This is mostly through storylines featuring ‘stock’ HIV-positive
characters.
These findings feed into a wider discussion around the role and responsibilities of soap operas in
a society grappling with a widespread HIV epidemic.
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| format | Article |
| id | doaj-art-4092a3f58d2d456dba74198a67b019a8 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-4092a3f58d2d456dba74198a67b019a82025-01-20T08:53:40ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0129110.36615/jcsa.v29ised-1.1676Sex, ‘soaps’ and HIVNatalie Ridgard0University of the Witwatersrand The phenomenon of multiple and concurrent partnerships (MCPs) is a key driver of the South African HIV epidemic. Given that the epidemic is stabilising though not yet declining, reducing the frequency of MCPs should constitute part of South Africa’s prevention strategy. Soap operas, with their strong emphasis on sexual intrigue and infidelity, offer an ideal platform for addressing the risk of MCP. This article presents quantitative research that explores the extent to which seven locally broadcast soap operas include sex and HIV in their storylines. It also explores whether a connection is currently being made between MCPs and the risk of HIV infection. The findings show that sex is a key component of these soap operas, but is only linked to HIV in two per cent of cases. In comparison with their real-world occurrence, MCPs, transactional sex and intergenerational relationships are overrepresented in soap operas. Only eight per cent of soap operas mention HIV, whether linked to sex or not. This is mostly through storylines featuring ‘stock’ HIV-positive characters. These findings feed into a wider discussion around the role and responsibilities of soap operas in a society grappling with a widespread HIV epidemic. https://journals.uj.ac.za/index.php/jcsa/article/view/1676multiple and concurrent partnershipsSouth African HIV epidemicepidemicprevention strategySoap operassexual intrigue and infidelity |
| spellingShingle | Natalie Ridgard Sex, ‘soaps’ and HIV Communicare multiple and concurrent partnerships South African HIV epidemic epidemic prevention strategy Soap operas sexual intrigue and infidelity |
| title | Sex, ‘soaps’ and HIV |
| title_full | Sex, ‘soaps’ and HIV |
| title_fullStr | Sex, ‘soaps’ and HIV |
| title_full_unstemmed | Sex, ‘soaps’ and HIV |
| title_short | Sex, ‘soaps’ and HIV |
| title_sort | sex soaps and hiv |
| topic | multiple and concurrent partnerships South African HIV epidemic epidemic prevention strategy Soap operas sexual intrigue and infidelity |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1676 |
| work_keys_str_mv | AT natalieridgard sexsoapsandhiv |