PURCHASE INTENTION OF YOUNG PEOPLE’S FASHION PRODUCTS
This study examined the relationship model of various social identity factors that influence the purchase intentions of young people in Indonesia towards fashion products. The study involved 1404 young people who were selected by purposive sampling technique because they liked fashion as their socia...
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2024-05-01
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| Series: | Management & Marketing |
| Subjects: | |
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