Research on optimisation of rural tourism development path in Henan province
Rural tourism, as an area of the tourism industry, demonstrates a steady growth trend, highlighting the importance of implementing measures to optimise it for the economic and socio-cultural prosperity of the regions. The purpose of the study is to develop recommendations for optimising and...
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| Format: | Article |
| Language: | English |
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Serbian Geographical Society
2024-01-01
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| Series: | Glasnik Srpskog Geografskog Društva |
| Subjects: | |
| Online Access: | https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402375D.pdf |
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| author | Dou Yingying Dzhylkychieva Zhyldyz Liang Zongzheng Zhang Shuolei Liang Liuke |
| author_facet | Dou Yingying Dzhylkychieva Zhyldyz Liang Zongzheng Zhang Shuolei Liang Liuke |
| author_sort | Dou Yingying |
| collection | DOAJ |
| description | Rural tourism, as an area of the tourism industry, demonstrates a steady
growth trend, highlighting the importance of implementing measures to
optimise it for the economic and socio-cultural prosperity of the regions.
The purpose of the study is to develop recommendations for optimising and
strengthening the promotion of rural tourism in Henan Province, which will
contribute to the sustainable development of the region, the preservation of
its cultural and natural legacy, and improving the living standards of the
local population. The following methods were used: descriptive, deductive,
generalisation and comparative analysis. The results of the study determined
that Henan Province, with its rich cultural legacy, historical monuments,
and nature, has essential prerequisites for the development of rural
tourism. The analysis of the current state of this tourism industry in the
region has identified the main problems and barriers faced by rural tourism
in the process of its improvement. Therewith, it was established that
investment difficulties, uneven infrastructure development, lack of
qualified personnel in the field of tourism and the lack of effective
programmes limit the potential of rural tourism in this region. Strategic
recommendations include fostering local investments, implementing digital
marketing strategies, and initiating community education programs in tourism
basics. Special attention needs to be paid to optimising approaches to the
development of this area at the local level to form a productive regional
strategy in the field of tourism, which will contribute to economic growth,
create new jobs, form appropriate marketing strategies for promoting tourism
products, support environmental initiatives, use digital technologies and
improve the well-being of the province in general. The practical importance
lies in the possibility of using the results of the study by researchers who
study the basics of rural tourism development and specialists in the tourism
industry. |
| format | Article |
| id | doaj-art-3fee9c130d49457a88ea4d0146dd3d1f |
| institution | Kabale University |
| issn | 0350-3593 2406-078X |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Serbian Geographical Society |
| record_format | Article |
| series | Glasnik Srpskog Geografskog Društva |
| spelling | doaj-art-3fee9c130d49457a88ea4d0146dd3d1f2025-01-30T06:45:32ZengSerbian Geographical SocietyGlasnik Srpskog Geografskog Društva0350-35932406-078X2024-01-01104237539010.2298/GSGD2402375D0350-35932402375DResearch on optimisation of rural tourism development path in Henan provinceDou Yingying0https://orcid.org/0009-0006-6471-9278Dzhylkychieva Zhyldyz1https://orcid.org/0009-0007-8312-2319Liang Zongzheng2https://orcid.org/0009-0004-2514-258XZhang Shuolei3https://orcid.org/0009-0009-4466-5120Liang Liuke4https://orcid.org/0009-0000-0961-2546Department of Management, Kyrgyz National University named after Jusup Balasagyn, Bishkek, Kyrgyz RepublicDepartment of Management, Kyrgyz National University named after Jusup Balasagyn, Bishkek, Kyrgyz RepublicCountry and Area Studies Academy, Beijing Foreign Studies University, Beijing, ChinaInstitute of Economics, Kyrgyz National University named after Jusup Balasagyn, Bishkek, Kyrgyz RepublicInstitute of Land and Tourism, Luoyang Normal University, Luoyang, China + Institute of Geography and Environment, Henan University, Kaifeng, ChinaRural tourism, as an area of the tourism industry, demonstrates a steady growth trend, highlighting the importance of implementing measures to optimise it for the economic and socio-cultural prosperity of the regions. The purpose of the study is to develop recommendations for optimising and strengthening the promotion of rural tourism in Henan Province, which will contribute to the sustainable development of the region, the preservation of its cultural and natural legacy, and improving the living standards of the local population. The following methods were used: descriptive, deductive, generalisation and comparative analysis. The results of the study determined that Henan Province, with its rich cultural legacy, historical monuments, and nature, has essential prerequisites for the development of rural tourism. The analysis of the current state of this tourism industry in the region has identified the main problems and barriers faced by rural tourism in the process of its improvement. Therewith, it was established that investment difficulties, uneven infrastructure development, lack of qualified personnel in the field of tourism and the lack of effective programmes limit the potential of rural tourism in this region. Strategic recommendations include fostering local investments, implementing digital marketing strategies, and initiating community education programs in tourism basics. Special attention needs to be paid to optimising approaches to the development of this area at the local level to form a productive regional strategy in the field of tourism, which will contribute to economic growth, create new jobs, form appropriate marketing strategies for promoting tourism products, support environmental initiatives, use digital technologies and improve the well-being of the province in general. The practical importance lies in the possibility of using the results of the study by researchers who study the basics of rural tourism development and specialists in the tourism industry.https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402375D.pdfregional planninginfrastructureinvestmentsattractionsrecreation industry |
| spellingShingle | Dou Yingying Dzhylkychieva Zhyldyz Liang Zongzheng Zhang Shuolei Liang Liuke Research on optimisation of rural tourism development path in Henan province Glasnik Srpskog Geografskog Društva regional planning infrastructure investments attractions recreation industry |
| title | Research on optimisation of rural tourism development path in Henan province |
| title_full | Research on optimisation of rural tourism development path in Henan province |
| title_fullStr | Research on optimisation of rural tourism development path in Henan province |
| title_full_unstemmed | Research on optimisation of rural tourism development path in Henan province |
| title_short | Research on optimisation of rural tourism development path in Henan province |
| title_sort | research on optimisation of rural tourism development path in henan province |
| topic | regional planning infrastructure investments attractions recreation industry |
| url | https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402375D.pdf |
| work_keys_str_mv | AT douyingying researchonoptimisationofruraltourismdevelopmentpathinhenanprovince AT dzhylkychievazhyldyz researchonoptimisationofruraltourismdevelopmentpathinhenanprovince AT liangzongzheng researchonoptimisationofruraltourismdevelopmentpathinhenanprovince AT zhangshuolei researchonoptimisationofruraltourismdevelopmentpathinhenanprovince AT liangliuke researchonoptimisationofruraltourismdevelopmentpathinhenanprovince |