Research on optimisation of rural tourism development path in Henan province
Rural tourism, as an area of the tourism industry, demonstrates a steady growth trend, highlighting the importance of implementing measures to optimise it for the economic and socio-cultural prosperity of the regions. The purpose of the study is to develop recommendations for optimising and...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Serbian Geographical Society
2024-01-01
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| Series: | Glasnik Srpskog Geografskog Društva |
| Subjects: | |
| Online Access: | https://doiserbia.nb.rs/img/doi/0350-3593/2024/0350-35932402375D.pdf |
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| Summary: | Rural tourism, as an area of the tourism industry, demonstrates a steady
growth trend, highlighting the importance of implementing measures to
optimise it for the economic and socio-cultural prosperity of the regions.
The purpose of the study is to develop recommendations for optimising and
strengthening the promotion of rural tourism in Henan Province, which will
contribute to the sustainable development of the region, the preservation of
its cultural and natural legacy, and improving the living standards of the
local population. The following methods were used: descriptive, deductive,
generalisation and comparative analysis. The results of the study determined
that Henan Province, with its rich cultural legacy, historical monuments,
and nature, has essential prerequisites for the development of rural
tourism. The analysis of the current state of this tourism industry in the
region has identified the main problems and barriers faced by rural tourism
in the process of its improvement. Therewith, it was established that
investment difficulties, uneven infrastructure development, lack of
qualified personnel in the field of tourism and the lack of effective
programmes limit the potential of rural tourism in this region. Strategic
recommendations include fostering local investments, implementing digital
marketing strategies, and initiating community education programs in tourism
basics. Special attention needs to be paid to optimising approaches to the
development of this area at the local level to form a productive regional
strategy in the field of tourism, which will contribute to economic growth,
create new jobs, form appropriate marketing strategies for promoting tourism
products, support environmental initiatives, use digital technologies and
improve the well-being of the province in general. The practical importance
lies in the possibility of using the results of the study by researchers who
study the basics of rural tourism development and specialists in the tourism
industry. |
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| ISSN: | 0350-3593 2406-078X |