Exploring the Diffusion of Digital Technologies in Higher Education Entrepreneurship: The Impact of the Utilization of AI and TikTok on Student Entrepreneurial Knowledge, Experience, and Business Performance

Exploring the Diffusion of Digital Technologies in Higher Education Entrepreneurship: The Impact of the Utilization of AI and TikTok on Student Entrepreneurial Knowledge, Experience, and Business Performance

This study investigates the impact of digital technology propagation, specifically artificial intelligence (AI) and the TikTok application, on enhancing student entrepreneurs’ entrepreneurial knowledge, business experience, and the performance of their ventures. This research employs a mixed-methods...

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Bibliographic Details
Main Authors: Hisar Sirait, Hendratmoko, Rizqy Aziz Basuki, Rahmat Aidil Djubair, Gavin Torinno Hardipura, Endri Endri
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Administrative Sciences
Subjects:
artificial intelligence
TikTok
entrepreneurship education
digital marketing
business performance
Online Access:https://www.mdpi.com/2076-3387/15/7/285
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