GIFT-AI: designing generative AI tools for organizational communication
This article presents a Great Ideas for Teaching (GIFT) activity in which students design and evaluate a custom generative AI (GenAI) tool grounded in organizational communication theory. Working in teams, students identify a workplace communication challenge, apply a relevant theoretical framework,...
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| Main Author: | Ignacio Fernandez Cruz |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1554052/full |
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