The green marketing impact on consumer buying behavior - Albanian market case study
During recent years, society has been emphasizing and putting increasingly more importance on the idea of “going green” which means promoting environmentally correct and sustainable practices in the everyday life. Therefore, brands have been translating these concepts into putting out more ecologica...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2023-04-01
|
| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/306 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|