Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media
Abstract Underpinned by attribution theory and source credibility theory, this study investigates how influencer characteristics and customer’s prior product knowledge affect purchase decisions in the context of social media marketing. A conceptual model incorporating nine potential antecedents was...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-05-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-03336-6 |
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