The role of influencer marketing in building rural brand equity among generation Y customers
In the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. Contrary to the popular usage of conventional celebrity endorsements, modern businesses are often turning to social media influencers...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Industry and Academic Research Incorporated
2024-12-01
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| Series: | International Journal of Academe and Industry Research |
| Subjects: | |
| Online Access: | https://iiari.org/journal_article/the-role-of-influencer-marketing-in-building-rural-brand-equity-among-generation-y-customers/ |
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