Determinants of M-Commerce Platform Adoption Among Individuals in South African Township Communities

Since the COVID-19 pandemic outbreak in 2020, there has been an increase in the adoption of e-commerce (electronic commerce) from which m-commerce (mobile commerce) was born. M-commerce is the use of a mobile phone to purchase goods and services. Most of the South African population resides in town...

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Bibliographic Details
Main Authors: Mogau Mashishi, Mpho Primus
Format: Article
Language:English
Published: University of Johannesburg 2025-01-01
Series:The Thinker
Subjects:
Online Access:https://journals.uj.ac.za/index.php/The_Thinker/article/view/3946
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