The Effect of Product Information on The Consumers Preference of Local Various Chocolate Bar

Chocolate producers need to know and understand the tastes of the Indonesian people specifically when making decisions to purchase chocolate bars. Research on the characteristics of the types of chocolate bars that consumers like is still needed to be able to reach a wider target market. The hedonic...

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Bibliographic Details
Main Authors: Krisna Margaretta Malau, Yuliana Ataribaba, Vallerina Armetha
Format: Article
Language:English
Published: Green Engineering Society 2024-05-01
Series:Journal of Applied Agricultural Science and Technology
Subjects:
Online Access:https://www.jaast.org/index.php/jaast/article/view/264
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