Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing
Digital slides abound in business presentations and these presentations orchestrate organisational life. How can we explain this ubiquity? By conducting an ethnographic study using participant observation of a French mobile phone operator, supplemented by interviews, always in the professional world...
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| Format: | Article |
| Language: | English |
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Association Recherche et Pratique sur les Activités
2009-04-01
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| Series: | Activités |
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| Online Access: | https://journals.openedition.org/activites/2175 |
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| _version_ | 1850150057572040704 |
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| author | Gérald Gaglio |
| author_facet | Gérald Gaglio |
| author_sort | Gérald Gaglio |
| collection | DOAJ |
| description | Digital slides abound in business presentations and these presentations orchestrate organisational life. How can we explain this ubiquity? By conducting an ethnographic study using participant observation of a French mobile phone operator, supplemented by interviews, always in the professional world of marketing, we will maintain that “doing presentations” is a job and we try to capture its form. This job takes place as part of a series of activities (design documents, present them, implement them) that set out intentions (design documents based on existing ones, oriented and rhythmic presentations, attempt to stabilize their interpretation) and is integrated in the usual functioning of an organisation (project mode, recurring meetings, hierarchical control, collaborative drafting of documents, mediation work). |
| format | Article |
| id | doaj-art-3db36d1cd0044e888b6a00aee4d3e5a2 |
| institution | OA Journals |
| issn | 1765-2723 |
| language | English |
| publishDate | 2009-04-01 |
| publisher | Association Recherche et Pratique sur les Activités |
| record_format | Article |
| series | Activités |
| spelling | doaj-art-3db36d1cd0044e888b6a00aee4d3e5a22025-08-20T02:26:41ZengAssociation Recherche et Pratique sur les ActivitésActivités1765-27232009-04-016110.4000/activites.2175Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketingGérald GaglioDigital slides abound in business presentations and these presentations orchestrate organisational life. How can we explain this ubiquity? By conducting an ethnographic study using participant observation of a French mobile phone operator, supplemented by interviews, always in the professional world of marketing, we will maintain that “doing presentations” is a job and we try to capture its form. This job takes place as part of a series of activities (design documents, present them, implement them) that set out intentions (design documents based on existing ones, oriented and rhythmic presentations, attempt to stabilize their interpretation) and is integrated in the usual functioning of an organisation (project mode, recurring meetings, hierarchical control, collaborative drafting of documents, mediation work).https://journals.openedition.org/activites/2175digital slidesusescompagniesintentionsliteracy |
| spellingShingle | Gérald Gaglio Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing Activités digital slides uses compagnies intentions literacy |
| title | Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing |
| title_full | Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing |
| title_fullStr | Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing |
| title_full_unstemmed | Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing |
| title_short | Faire des présentations, c’est travailler, mais comment ? Diapositives numériques et chaîne d’activités dans des services marketing |
| title_sort | faire des presentations c est travailler mais comment diapositives numeriques et chaine d activites dans des services marketing |
| topic | digital slides uses compagnies intentions literacy |
| url | https://journals.openedition.org/activites/2175 |
| work_keys_str_mv | AT geraldgaglio fairedespresentationscesttravaillermaiscommentdiapositivesnumeriquesetchainedactivitesdansdesservicesmarketing |