The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows

The Korean language has a complex honorific system that reflects the social dynamics between speakers, listeners, and referents. Korean honorifics include address terms, sentence endings, honorific words, and the subject honorific suffix -‍si‍-. In principle, the suffix -‍si‍- should be used only w...

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Main Author: Sang-Seok Yoon
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2025-01-01
Series:Acta Linguistica Asiatica
Subjects:
Online Access:https://journals.uni-lj.si/ala/article/view/19795
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author Sang-Seok Yoon
author_facet Sang-Seok Yoon
author_sort Sang-Seok Yoon
collection DOAJ
description The Korean language has a complex honorific system that reflects the social dynamics between speakers, listeners, and referents. Korean honorifics include address terms, sentence endings, honorific words, and the subject honorific suffix -‍si‍-. In principle, the suffix -‍si‍- should be used only with human subjects; however, in actual communication, it is often used with non-human subjects. This so-called ‘misuse’ is especially common in service sectors, where businesses aim to show extreme politeness to customers. Public media criticizes this trend, arguing that it improperly elevates inanimate objects rather than people. Research on this phenomenon is limited, particularly in the context of everyday conversation. This study aims to investigate the use of -‍si‍- with non-human subjects in TV talk show conversations, exploring the factors contributing to this seemingly ungrammatical usage.
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spelling doaj-art-3da778baf61844228076c50bf0499deb2025-02-05T12:07:06ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Acta Linguistica Asiatica2232-33172025-01-0115110.4312/ala.15.1.9-30The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-showsSang-Seok Yoon0https://orcid.org/0000-0002-6060-5920University of Iowa The Korean language has a complex honorific system that reflects the social dynamics between speakers, listeners, and referents. Korean honorifics include address terms, sentence endings, honorific words, and the subject honorific suffix -‍si‍-. In principle, the suffix -‍si‍- should be used only with human subjects; however, in actual communication, it is often used with non-human subjects. This so-called ‘misuse’ is especially common in service sectors, where businesses aim to show extreme politeness to customers. Public media criticizes this trend, arguing that it improperly elevates inanimate objects rather than people. Research on this phenomenon is limited, particularly in the context of everyday conversation. This study aims to investigate the use of -‍si‍- with non-human subjects in TV talk show conversations, exploring the factors contributing to this seemingly ungrammatical usage. https://journals.uni-lj.si/ala/article/view/19795Korean honorificssubject honorific suffix -si-honorific agreement referent honorificsaddressee honorifics
spellingShingle Sang-Seok Yoon
The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows
Acta Linguistica Asiatica
Korean honorifics
subject honorific suffix -si-
honorific agreement
referent honorifics
addressee honorifics
title The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows
title_full The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows
title_fullStr The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows
title_full_unstemmed The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows
title_short The Use of the Honorific Suffix -si- for Non-human Subjects: An Analysis of Talk-shows
title_sort use of the honorific suffix si for non human subjects an analysis of talk shows
topic Korean honorifics
subject honorific suffix -si-
honorific agreement
referent honorifics
addressee honorifics
url https://journals.uni-lj.si/ala/article/view/19795
work_keys_str_mv AT sangseokyoon theuseofthehonorificsuffixsifornonhumansubjectsananalysisoftalkshows
AT sangseokyoon useofthehonorificsuffixsifornonhumansubjectsananalysisoftalkshows