Approach to Choosing Communication Strategies of Social Projects Based on Indistinct Liguistic Method
Communication strategies of promoting goods, services and brands form an integral part of marketing strategies. Resolving the problem of choosing communication strategy is based on expert opinion of one or several specialists, whose position can be taken by professionals in promotion of commercial a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2024-01-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1848 |
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