The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry
The aim of this research is to examine the influence of service quality, guanxi, value co-creation and corporate image on customer loyalty of developer in the apartment construction industry. This research used an online survey approach, collecting 316 respondent data from apartment developers. This...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2422565 |
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| author | Augustinus Setijanto Idris Gautama So Firdaus Alamsjah Viany Utami Tjhin |
| author_facet | Augustinus Setijanto Idris Gautama So Firdaus Alamsjah Viany Utami Tjhin |
| author_sort | Augustinus Setijanto |
| collection | DOAJ |
| description | The aim of this research is to examine the influence of service quality, guanxi, value co-creation and corporate image on customer loyalty of developer in the apartment construction industry. This research used an online survey approach, collecting 316 respondent data from apartment developers. This research uses the structured equation modeling method with SmartPLS to test the hypothesis of the research model. The results of the hypothesis test prove that there is a positive and significant influence of service quality, guanxi, value co-creation and corporate image on customer loyalty. This study is one of the few studies that examines customer loyalty in the context of the apartment construction industry, and moreover, this study examines the influence of service quality, guanxi, value co-creation and corporate image on customer loyalty. This research has managerial implications for building apartment contractor companies on how to build and maintain customer loyalty. |
| format | Article |
| id | doaj-art-3d5c8aa699f34f37b6d25b027e12bd29 |
| institution | OA Journals |
| issn | 2331-1975 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-3d5c8aa699f34f37b6d25b027e12bd292025-08-20T02:13:01ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2422565The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industryAugustinus Setijanto0Idris Gautama So1Firdaus Alamsjah2Viany Utami Tjhin3Doctoral of Research and Management, Bina Nusantara University, Jakarta, IndonesiaDoctoral of Research and Management, Bina Nusantara University, Jakarta, IndonesiaDoctoral of Research and Management, Bina Nusantara University, Jakarta, IndonesiaDoctoral of Research and Management, Bina Nusantara University, Jakarta, IndonesiaThe aim of this research is to examine the influence of service quality, guanxi, value co-creation and corporate image on customer loyalty of developer in the apartment construction industry. This research used an online survey approach, collecting 316 respondent data from apartment developers. This research uses the structured equation modeling method with SmartPLS to test the hypothesis of the research model. The results of the hypothesis test prove that there is a positive and significant influence of service quality, guanxi, value co-creation and corporate image on customer loyalty. This study is one of the few studies that examines customer loyalty in the context of the apartment construction industry, and moreover, this study examines the influence of service quality, guanxi, value co-creation and corporate image on customer loyalty. This research has managerial implications for building apartment contractor companies on how to build and maintain customer loyalty.https://www.tandfonline.com/doi/10.1080/23311975.2024.2422565Customer loyaltyGuanxivalue co-creationcorporate imageservice qualityapartment constructions |
| spellingShingle | Augustinus Setijanto Idris Gautama So Firdaus Alamsjah Viany Utami Tjhin The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry Cogent Business & Management Customer loyalty Guanxi value co-creation corporate image service quality apartment constructions |
| title | The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry |
| title_full | The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry |
| title_fullStr | The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry |
| title_full_unstemmed | The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry |
| title_short | The influence of service quality, Guanxi, value co-creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry |
| title_sort | influence of service quality guanxi value co creation and corporate image in building developers apartments loyalty toward contractors in apartment construction industry |
| topic | Customer loyalty Guanxi value co-creation corporate image service quality apartment constructions |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2422565 |
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