THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM

THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM

Local food influences destination choice and enhances destination attractiveness. This study explores the links among food image, tourist satisfaction, and word-of-mouth (WOM) intention regarding local food in Dalat, Lam Dong Province, Vietnam. A quantitative method was applied to a sample of 327 do...

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Bibliographic Details
Main Author: Thi Thanh Ngan Nguyen
Format: Article
Language:English
Published: Dalat University 2023-12-01
Series:Tạp chí Khoa học Đại học Đà Lạt
Subjects:
Dalat
Food image
Local food
Satisfaction
Word-of-mouth intention.
Online Access:https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1165
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