PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA KONSUMEN INDOMARET DI WILAYAH SURABAYA

PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA KONSUMEN INDOMARET DI WILAYAH SURABAYA

The backgound of this research is the change of consumer behavior in shopping, today's society is more confident about ordering products that they really need at retail that already has a brand. . The national retail industry which is experiencing growth motivates local retailers for the retai...

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Bibliographic Details
Main Author: Nico Rudi Hermansah
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-10-01
Series:Jurnal Performa
Subjects:
sales promotion
Service Quality
purchase intention
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/4051
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