MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is fo...
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2018-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/916 |
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| _version_ | 1832541955053060096 |
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| author | B. Tokarev |
| author_facet | B. Tokarev |
| author_sort | B. Tokarev |
| collection | DOAJ |
| description | The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is formed. The review ant the list of marketing actions for pre-seed stage of innovation product life cycle are made. It is shown that consumers are differ from one stage life cycle to another. The composition of actions for understanding the market and consumers is described. |
| format | Article |
| id | doaj-art-3c7df3946cfb4203a7c1b418a205d918 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-3c7df3946cfb4203a7c1b418a205d9182025-02-04T08:27:53ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-01-0101687310.26425/1816-4277-2018-1-68-73916MARKETING FOR INNOVATION STARTUP PRE-SEED STAGEB. Tokarev0Государственный университет управленияThe article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is formed. The review ant the list of marketing actions for pre-seed stage of innovation product life cycle are made. It is shown that consumers are differ from one stage life cycle to another. The composition of actions for understanding the market and consumers is described.https://vestnik.guu.ru/jour/article/view/916innovative productconsumertechnologymarketingmarketlife cyclestartuppre-seed stage |
| spellingShingle | B. Tokarev MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE Вестник университета innovative product consumer technology marketing market life cycle startup pre-seed stage |
| title | MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE |
| title_full | MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE |
| title_fullStr | MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE |
| title_full_unstemmed | MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE |
| title_short | MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE |
| title_sort | marketing for innovation startup pre seed stage |
| topic | innovative product consumer technology marketing market life cycle startup pre-seed stage |
| url | https://vestnik.guu.ru/jour/article/view/916 |
| work_keys_str_mv | AT btokarev marketingforinnovationstartuppreseedstage |