The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry
With increasing consumer awareness of environmental issues, green marketing has gained prominence in the fashion industry. However, the rise of greenwashing has raised concerns about its impact on consumer behavior. The study aims to investigate the influence of greenwashing perceptions on consumer...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-02-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21542/IM_2025_01_Yu.pdf |
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