Decision-Making of Electronic Commerce Supply Chain considering EW Service
With the rapid development of the network economy, it is a marketing strategy to provide an extended warranty (EW) service. Considering the differences in the EW service providers and dominant enterprises, this paper proposes four kinds of decision-making models and aims to study decisions of the el...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2020-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2020/8035045 |
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| _version_ | 1832566396853157888 |
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| author | Yuyan Wang Zhaoqing Yu Liang Shen Runjie Fan |
| author_facet | Yuyan Wang Zhaoqing Yu Liang Shen Runjie Fan |
| author_sort | Yuyan Wang |
| collection | DOAJ |
| description | With the rapid development of the network economy, it is a marketing strategy to provide an extended warranty (EW) service. Considering the differences in the EW service providers and dominant enterprises, this paper proposes four kinds of decision-making models and aims to study decisions of the electronic commerce supply chain, including EW price, sales price, and service level of e-platform. Through comparative analysis and numerical analysis, this research shows that, among four decision-making models, the highest system profit can be achieved when the seller provides the EW service and the e-platform dominates the system. For electronic commerce supply chain enterprises, whether to dominate the system or to provide EW service, it is conducive to the increase of profits. When the e-platform provides the EW service, the conclusion is that who dominates the system is the one who gets more profit. However, when the seller provides the EW service, the conclusion is that who dominates the system is the one who gets less profit. When the EW service is offered by the dominating enterprise, service levels of the e-platform are lower. |
| format | Article |
| id | doaj-art-3bc29964232c401abc1ecc343121713c |
| institution | Kabale University |
| issn | 1076-2787 1099-0526 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-3bc29964232c401abc1ecc343121713c2025-02-03T01:04:14ZengWileyComplexity1076-27871099-05262020-01-01202010.1155/2020/80350458035045Decision-Making of Electronic Commerce Supply Chain considering EW ServiceYuyan Wang0Zhaoqing Yu1Liang Shen2Runjie Fan3School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, Shandong 250014, ChinaSchool of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, Shandong 250014, ChinaSchool of Public Finance and Taxation, Shandong University of Finance and Economics, Jinan, Shandong 250014, ChinaSchool of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, Shandong 250014, ChinaWith the rapid development of the network economy, it is a marketing strategy to provide an extended warranty (EW) service. Considering the differences in the EW service providers and dominant enterprises, this paper proposes four kinds of decision-making models and aims to study decisions of the electronic commerce supply chain, including EW price, sales price, and service level of e-platform. Through comparative analysis and numerical analysis, this research shows that, among four decision-making models, the highest system profit can be achieved when the seller provides the EW service and the e-platform dominates the system. For electronic commerce supply chain enterprises, whether to dominate the system or to provide EW service, it is conducive to the increase of profits. When the e-platform provides the EW service, the conclusion is that who dominates the system is the one who gets more profit. However, when the seller provides the EW service, the conclusion is that who dominates the system is the one who gets less profit. When the EW service is offered by the dominating enterprise, service levels of the e-platform are lower.http://dx.doi.org/10.1155/2020/8035045 |
| spellingShingle | Yuyan Wang Zhaoqing Yu Liang Shen Runjie Fan Decision-Making of Electronic Commerce Supply Chain considering EW Service Complexity |
| title | Decision-Making of Electronic Commerce Supply Chain considering EW Service |
| title_full | Decision-Making of Electronic Commerce Supply Chain considering EW Service |
| title_fullStr | Decision-Making of Electronic Commerce Supply Chain considering EW Service |
| title_full_unstemmed | Decision-Making of Electronic Commerce Supply Chain considering EW Service |
| title_short | Decision-Making of Electronic Commerce Supply Chain considering EW Service |
| title_sort | decision making of electronic commerce supply chain considering ew service |
| url | http://dx.doi.org/10.1155/2020/8035045 |
| work_keys_str_mv | AT yuyanwang decisionmakingofelectroniccommercesupplychainconsideringewservice AT zhaoqingyu decisionmakingofelectroniccommercesupplychainconsideringewservice AT liangshen decisionmakingofelectroniccommercesupplychainconsideringewservice AT runjiefan decisionmakingofelectroniccommercesupplychainconsideringewservice |