Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads

The rise of the digital nomad has prompted heated debates, particularly given its rising relevance and projected growth. While a considerable body of academic research has delved into various aspects of this phenomenon, local authorities’ understanding and expectations regarding digital nomads remai...

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Main Author: Aris Dougas Chavarria
Format: Article
Language:English
Published: Netcom Association 2024-03-01
Series:Netcom
Subjects:
Online Access:https://journals.openedition.org/netcom/8409
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author Aris Dougas Chavarria
author_facet Aris Dougas Chavarria
author_sort Aris Dougas Chavarria
collection DOAJ
description The rise of the digital nomad has prompted heated debates, particularly given its rising relevance and projected growth. While a considerable body of academic research has delved into various aspects of this phenomenon, local authorities’ understanding and expectations regarding digital nomads remain understudied. This article aims to fill this research gap by drawing on ethnographic research, mainly consisting of eight open-ended interviews with local stakeholders and participant observation in digital nomad gatherings. The findings uncover the perceptions of Zadar’s policymakers about digital nomads as individuals who can financially contribute through spending, extend the tourist season by flocking in during the off-season, and disseminate knowledge. Among other relevant contributions, this paper suggests that digital nomads might rather be thought of as “short-term locals” instead of “long-term tourists” regarding their consumption patterns; argues that tourism stakeholders conceive digital nomads as off-season tourist boosters but not a main tourist target group; and hints at the fact that digital nomad knowledge transfer is unlikely to occur without the needed platforms. In doing so, this article constitutes a timely contribution to the academic literature since it interrogates the approach of local authorities to digital nomadism and unveils its specificities in Dalmatia, Croatia and Southeast Europe.
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language English
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spelling doaj-art-3b7141410f5744dcb8c169e7f36485c02025-01-30T11:01:32ZengNetcom AssociationNetcom0987-60142431-210X2024-03-013810.4000/vy1mSustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomadsAris Dougas ChavarriaThe rise of the digital nomad has prompted heated debates, particularly given its rising relevance and projected growth. While a considerable body of academic research has delved into various aspects of this phenomenon, local authorities’ understanding and expectations regarding digital nomads remain understudied. This article aims to fill this research gap by drawing on ethnographic research, mainly consisting of eight open-ended interviews with local stakeholders and participant observation in digital nomad gatherings. The findings uncover the perceptions of Zadar’s policymakers about digital nomads as individuals who can financially contribute through spending, extend the tourist season by flocking in during the off-season, and disseminate knowledge. Among other relevant contributions, this paper suggests that digital nomads might rather be thought of as “short-term locals” instead of “long-term tourists” regarding their consumption patterns; argues that tourism stakeholders conceive digital nomads as off-season tourist boosters but not a main tourist target group; and hints at the fact that digital nomad knowledge transfer is unlikely to occur without the needed platforms. In doing so, this article constitutes a timely contribution to the academic literature since it interrogates the approach of local authorities to digital nomadism and unveils its specificities in Dalmatia, Croatia and Southeast Europe.https://journals.openedition.org/netcom/8409local authoritiestourismdigital nomadismexpectationsconsumptionknowledge transfer
spellingShingle Aris Dougas Chavarria
Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
Netcom
local authorities
tourism
digital nomadism
expectations
consumption
knowledge transfer
title Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_full Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_fullStr Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_full_unstemmed Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_short Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_sort sustainable tourists generous consumers lifestyle inspirers the attitudes and expectations of zadar s local authorities vis a vis digital nomads
topic local authorities
tourism
digital nomadism
expectations
consumption
knowledge transfer
url https://journals.openedition.org/netcom/8409
work_keys_str_mv AT arisdougaschavarria sustainabletouristsgenerousconsumerslifestyleinspirerstheattitudesandexpectationsofzadarslocalauthoritiesvisavisdigitalnomads