A systems model for Political Communication

POLITICAL COMMUNICATION as a recently emerged subdiscipline of the Communication Science is rapidly expanding. However, it needs not only to continue its research but also to develop models for further research and theory construction. This paper proposes that in order to get a comprehen- sive view...

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Main Author: Paul Vorster
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2131
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author Paul Vorster
author_facet Paul Vorster
author_sort Paul Vorster
collection DOAJ
description POLITICAL COMMUNICATION as a recently emerged subdiscipline of the Communication Science is rapidly expanding. However, it needs not only to continue its research but also to develop models for further research and theory construction. This paper proposes that in order to get a comprehen- sive view of the field, a holistic perspective is required. The process of political com- munication is described as a systemic ac- tivity. Aspects of a systems approach are discussed and a systems model for political communication is advanced. In this model the major components with its functions are political institutions, the media and the public operating within the qualifying politi- cal culture that characterises the system. It is concluded that a systems approach is, at this stage in the development of Political Communication as a field, preferred to more reductionist approaches.
format Article
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institution Kabale University
issn 0259-0069
2957-7950
language English
publishDate 2022-11-01
publisher University of Johannesburg
record_format Article
series Communicare
spelling doaj-art-3b5f5e65b2784b749a3254fb150649662025-01-20T08:42:35ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-014210.36615/jcsa.v4i2.2131A systems model for Political CommunicationPaul Vorster0University of Johannesburg POLITICAL COMMUNICATION as a recently emerged subdiscipline of the Communication Science is rapidly expanding. However, it needs not only to continue its research but also to develop models for further research and theory construction. This paper proposes that in order to get a comprehen- sive view of the field, a holistic perspective is required. The process of political com- munication is described as a systemic ac- tivity. Aspects of a systems approach are discussed and a systems model for political communication is advanced. In this model the major components with its functions are political institutions, the media and the public operating within the qualifying politi- cal culture that characterises the system. It is concluded that a systems approach is, at this stage in the development of Political Communication as a field, preferred to more reductionist approaches. https://journals.uj.ac.za/index.php/jcsa/article/view/2131Political CommunicationCommunication Scienceresearch and theory constructionholistic perspective
spellingShingle Paul Vorster
A systems model for Political Communication
Communicare
Political Communication
Communication Science
research and theory construction
holistic perspective
title A systems model for Political Communication
title_full A systems model for Political Communication
title_fullStr A systems model for Political Communication
title_full_unstemmed A systems model for Political Communication
title_short A systems model for Political Communication
title_sort systems model for political communication
topic Political Communication
Communication Science
research and theory construction
holistic perspective
url https://journals.uj.ac.za/index.php/jcsa/article/view/2131
work_keys_str_mv AT paulvorster asystemsmodelforpoliticalcommunication
AT paulvorster systemsmodelforpoliticalcommunication