Specifics of consumer behavior in modern Russia
The article discusses the change in consumer behavior in the conditions of the epidemiological situation associated with the spread of the Covid-19 virus, as well as due to the aggravation of the international political situation caused by the start of a special military operation of the Russia in F...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4733 |
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| _version_ | 1832541539621928960 |
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| author | O. B. Anikin V. S. Makhonina |
| author_facet | O. B. Anikin V. S. Makhonina |
| author_sort | O. B. Anikin |
| collection | DOAJ |
| description | The article discusses the change in consumer behavior in the conditions of the epidemiological situation associated with the spread of the Covid-19 virus, as well as due to the aggravation of the international political situation caused by the start of a special military operation of the Russia in February 2022. These circumstances demonstrate the relevance of the study. The main purpose of the article is to identify the behavior features of the national consumer in the conditions of changing economic and foreign policy situation at the present stage. Particular attention is paid to the concept consideration of “consumer behavior” from the point of view of classical and neoclassical approaches. The article analyzes the behavior of consumers and examines the factors determining its change. The specifics of consumer behavior in the period from 2020 to 2023 are revealed. The importance of studying this topic at the present time is substantiated, as well as possible directions for changing consumer behavior and the work specifics of Russian companies in modern conditions are determined. |
| format | Article |
| id | doaj-art-3b0093159d804bb2af129aaf550d09dc |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-3b0093159d804bb2af129aaf550d09dc2025-02-04T08:28:18ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-11-010913313910.26425/1816-4277-2023-9-133-1392895Specifics of consumer behavior in modern RussiaO. B. Anikin0V. S. Makhonina1State University of ManagementState University of ManagementThe article discusses the change in consumer behavior in the conditions of the epidemiological situation associated with the spread of the Covid-19 virus, as well as due to the aggravation of the international political situation caused by the start of a special military operation of the Russia in February 2022. These circumstances demonstrate the relevance of the study. The main purpose of the article is to identify the behavior features of the national consumer in the conditions of changing economic and foreign policy situation at the present stage. Particular attention is paid to the concept consideration of “consumer behavior” from the point of view of classical and neoclassical approaches. The article analyzes the behavior of consumers and examines the factors determining its change. The specifics of consumer behavior in the period from 2020 to 2023 are revealed. The importance of studying this topic at the present time is substantiated, as well as possible directions for changing consumer behavior and the work specifics of Russian companies in modern conditions are determined.https://vestnik.guu.ru/jour/article/view/4733consumerconsumer behaviorbehavioral modeldemand effectconsumer analysiscovid-19 pandemicsanctions |
| spellingShingle | O. B. Anikin V. S. Makhonina Specifics of consumer behavior in modern Russia Вестник университета consumer consumer behavior behavioral model demand effect consumer analysis covid-19 pandemic sanctions |
| title | Specifics of consumer behavior in modern Russia |
| title_full | Specifics of consumer behavior in modern Russia |
| title_fullStr | Specifics of consumer behavior in modern Russia |
| title_full_unstemmed | Specifics of consumer behavior in modern Russia |
| title_short | Specifics of consumer behavior in modern Russia |
| title_sort | specifics of consumer behavior in modern russia |
| topic | consumer consumer behavior behavioral model demand effect consumer analysis covid-19 pandemic sanctions |
| url | https://vestnik.guu.ru/jour/article/view/4733 |
| work_keys_str_mv | AT obanikin specificsofconsumerbehaviorinmodernrussia AT vsmakhonina specificsofconsumerbehaviorinmodernrussia |