Corporate blogging e motivazione del personale. Paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti
Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationshi...
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| Format: | Article |
| Language: | English |
| Published: |
University of Salerno
2019-05-01
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| Series: | Culture e Studi del Sociale |
| Online Access: | https://www.cussoc.it/journal/article/view/79 |
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