ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES
Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is org...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1324 |
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| _version_ | 1832554141587603456 |
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| author | Zdenka Kádeková Anton Kretter |
| author_facet | Zdenka Kádeková Anton Kretter |
| author_sort | Zdenka Kádeková |
| collection | DOAJ |
| description | Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools. |
| format | Article |
| id | doaj-art-39d9b488f9124e7ea4c1b27afea7d7e6 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-39d9b488f9124e7ea4c1b27afea7d7e62025-02-03T05:52:11ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALESZdenka Kádeková0Anton Kretter1Slovak University of Agriculture in Nitra,Faculty of Economics and Management, Department of MarketingSlovak University of Agriculture in Nitra,Faculty of Economics and Management, Department of MarketingEco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools.https://pefim.sggw.edu.pl/article/view/1324Eco-AgricultureEco Marketing Barriers to ConsumptionOrganic Food |
| spellingShingle | Zdenka Kádeková Anton Kretter ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES Polityki Europejskie, Finanse i Marketing Eco-Agriculture Eco Marketing Barriers to Consumption Organic Food |
| title | ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES |
| title_full | ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES |
| title_fullStr | ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES |
| title_full_unstemmed | ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES |
| title_short | ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES |
| title_sort | eco marketing in agriculture and barriers to organic food sales |
| topic | Eco-Agriculture Eco Marketing Barriers to Consumption Organic Food |
| url | https://pefim.sggw.edu.pl/article/view/1324 |
| work_keys_str_mv | AT zdenkakadekova ecomarketinginagricultureandbarrierstoorganicfoodsales AT antonkretter ecomarketinginagricultureandbarrierstoorganicfoodsales |