Aller au cinéma pour apprendre à être « moderne » ?

Movie at its beginnings in China took over many places traditionally dedicated to Chinese culture (teahouse, gardens, theater and opera houses); however, it became very quickly obvious that movie screenings should be held in places that could mirror the novelty of the show, either by the architectur...

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Main Author: Anne Kerlan
Format: Article
Language:deu
Published: Conserveries Mémorielles 2012-04-01
Series:Conserveries Mémorielles
Subjects:
Online Access:https://journals.openedition.org/cm/1108
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author Anne Kerlan
author_facet Anne Kerlan
author_sort Anne Kerlan
collection DOAJ
description Movie at its beginnings in China took over many places traditionally dedicated to Chinese culture (teahouse, gardens, theater and opera houses); however, it became very quickly obvious that movie screenings should be held in places that could mirror the novelty of the show, either by the architecture, the design of the room or by the etiquette. This was particularly true for theaters where western films were screened: going to see such films could be conceived as a global experience, a way to learn in all aspects the western modernity carried by these products. This article explains, through the study of a very special movie theater, the True Light Theater (Zhenguang xiyuan), how Beijing moviegoers borrowed the new, western etiquette of the cinematographic shows. At the True Light, the manager introduced new rules of behavior that were modeled from an etiquette supposedly coming from the western movie theater. However, I will also explore how, if the True Light Theater was a place to experience the western modernity, Beijiners also locally adapted these news practices.
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spelling doaj-art-39d95b49250f4e21b9619ef65aa150762025-02-05T16:16:16ZdeuConserveries MémoriellesConserveries Mémorielles1718-55562012-04-0112Aller au cinéma pour apprendre à être « moderne » ?Anne KerlanMovie at its beginnings in China took over many places traditionally dedicated to Chinese culture (teahouse, gardens, theater and opera houses); however, it became very quickly obvious that movie screenings should be held in places that could mirror the novelty of the show, either by the architecture, the design of the room or by the etiquette. This was particularly true for theaters where western films were screened: going to see such films could be conceived as a global experience, a way to learn in all aspects the western modernity carried by these products. This article explains, through the study of a very special movie theater, the True Light Theater (Zhenguang xiyuan), how Beijing moviegoers borrowed the new, western etiquette of the cinematographic shows. At the True Light, the manager introduced new rules of behavior that were modeled from an etiquette supposedly coming from the western movie theater. However, I will also explore how, if the True Light Theater was a place to experience the western modernity, Beijiners also locally adapted these news practices.https://journals.openedition.org/cm/1108modernityChinahistory of cinemamovie theatermovie-going and movie-goers
spellingShingle Anne Kerlan
Aller au cinéma pour apprendre à être « moderne » ?
Conserveries Mémorielles
modernity
China
history of cinema
movie theater
movie-going and movie-goers
title Aller au cinéma pour apprendre à être « moderne » ?
title_full Aller au cinéma pour apprendre à être « moderne » ?
title_fullStr Aller au cinéma pour apprendre à être « moderne » ?
title_full_unstemmed Aller au cinéma pour apprendre à être « moderne » ?
title_short Aller au cinéma pour apprendre à être « moderne » ?
title_sort aller au cinema pour apprendre a etre moderne
topic modernity
China
history of cinema
movie theater
movie-going and movie-goers
url https://journals.openedition.org/cm/1108
work_keys_str_mv AT annekerlan alleraucinemapourapprendreaetremoderne