Co-Design for Rebranding an Italian Foundation
This paper is based on research conducted by Creative Industries Lab of Politecnico di Milano for creating the new brand image and communication strategy for Fondazione Cariplo. A Co-Design approach has involved both internal and external stakeholders in visually defining a shared future identity fo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LetteraVentidue Srl
2019-06-01
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| Series: | Agathón |
| Subjects: | |
| Online Access: | https://www.agathon.it/agathon/article/view/143 |
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