From Hyperconsumption to Conscious Choice – Changes in Market Trends

Objectives The aim of this article is to analyze contemporary trends in consumer behavior as a foundation for building competitive advantage. The text discusses changes occurring in the consumption sector, modern consumer trends in the markets, their determinants, and characteristic features and man...

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Bibliographic Details
Main Author: Urszula Anisiewicz
Format: Article
Language:English
Published: Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie 2025-04-01
Series:Journal of Modern Science
Subjects:
Online Access:https://www.jomswsge.com/Od-hiperkonsumpcji-do-swiadomego-wyboru-zmiany-trendow-rynkowych,202505,0,2.html
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