From Hyperconsumption to Conscious Choice – Changes in Market Trends
Objectives The aim of this article is to analyze contemporary trends in consumer behavior as a foundation for building competitive advantage. The text discusses changes occurring in the consumption sector, modern consumer trends in the markets, their determinants, and characteristic features and man...
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| Main Author: | Urszula Anisiewicz |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
2025-04-01
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| Series: | Journal of Modern Science |
| Subjects: | |
| Online Access: | https://www.jomswsge.com/Od-hiperkonsumpcji-do-swiadomego-wyboru-zmiany-trendow-rynkowych,202505,0,2.html |
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