The appeal of 7de Laan
What is described as ‘a major leap of faith’ by producer Danie Odendaal (Labuschagne, 2010: 62) has turned out to be somewhat of a cultural phenomenon. For one, 7de Laan was, at the time of the study, the most popular Afrikaans soap in that it reached a bigger audience than any other Afrikaans soap...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2076 |
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| author | Nadia van der Merwe |
| author_facet | Nadia van der Merwe |
| author_sort | Nadia van der Merwe |
| collection | DOAJ |
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What is described as ‘a major leap of faith’ by producer Danie Odendaal (Labuschagne, 2010:
62) has turned out to be somewhat of a cultural phenomenon. For one, 7de Laan was, at the
time of the study, the most popular Afrikaans soap in that it reached a bigger audience than any
other Afrikaans soap, such as Binneland2 (M-Net and KykNET)3 and Villa Rosa (kykNET) (TVSA,
2010). It further held its own in the fiercely competitive timeslot of 18:30 during which two other
soaps, namely Isidingo (SABC 3)4 and Rhythm City (e.tv), were then broadcast. The soap has
also received the Voters’ Choice Award for best soap opera two years’ running at the South African
Film and Television Awards, thereby confirming its popularity. Although initially commissioned for
the upper-income category (De Lange, 2007: 3), 7de Laan now has a much wider audience
base, which includes viewers from different socio-economic, racial and language groups. Using
reception analysis as point of departure, this study used in-depth interviews with a cross-cultural
sample of viewers to describe the appeal of 7de Laan.
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| format | Article |
| id | doaj-art-395c303bfe07434aae9f27cc9bc3370d |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-395c303bfe07434aae9f27cc9bc3370d2025-01-20T08:44:15ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0131110.36615/jcsa.v31i1.2076The appeal of 7de LaanNadia van der Merwe0University of Johannesburg What is described as ‘a major leap of faith’ by producer Danie Odendaal (Labuschagne, 2010: 62) has turned out to be somewhat of a cultural phenomenon. For one, 7de Laan was, at the time of the study, the most popular Afrikaans soap in that it reached a bigger audience than any other Afrikaans soap, such as Binneland2 (M-Net and KykNET)3 and Villa Rosa (kykNET) (TVSA, 2010). It further held its own in the fiercely competitive timeslot of 18:30 during which two other soaps, namely Isidingo (SABC 3)4 and Rhythm City (e.tv), were then broadcast. The soap has also received the Voters’ Choice Award for best soap opera two years’ running at the South African Film and Television Awards, thereby confirming its popularity. Although initially commissioned for the upper-income category (De Lange, 2007: 3), 7de Laan now has a much wider audience base, which includes viewers from different socio-economic, racial and language groups. Using reception analysis as point of departure, this study used in-depth interviews with a cross-cultural sample of viewers to describe the appeal of 7de Laan. https://journals.uj.ac.za/index.php/jcsa/article/view/20767de LaanDanie Odendaalmost popular Afrikaans soapBinnelandVilla RosaVoters’ Choice Award |
| spellingShingle | Nadia van der Merwe The appeal of 7de Laan Communicare 7de Laan Danie Odendaal most popular Afrikaans soap Binneland Villa Rosa Voters’ Choice Award |
| title | The appeal of 7de Laan |
| title_full | The appeal of 7de Laan |
| title_fullStr | The appeal of 7de Laan |
| title_full_unstemmed | The appeal of 7de Laan |
| title_short | The appeal of 7de Laan |
| title_sort | appeal of 7de laan |
| topic | 7de Laan Danie Odendaal most popular Afrikaans soap Binneland Villa Rosa Voters’ Choice Award |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2076 |
| work_keys_str_mv | AT nadiavandermerwe theappealof7delaan AT nadiavandermerwe appealof7delaan |