McMillan, B. A hypothesis of 'How Advertising Works' and implications for marketers and advertisers. University of Johannesburg.
Chicago Style (17th ed.) CitationMcMillan, Brian. A Hypothesis of 'How Advertising Works' and Implications for Marketers and Advertisers. University of Johannesburg.
MLA (9th ed.) CitationMcMillan, Brian. A Hypothesis of 'How Advertising Works' and Implications for Marketers and Advertisers. University of Johannesburg.
Warning: These citations may not always be 100% accurate.