SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education refo...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2016-09-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/400 |
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| _version_ | 1832542089171173376 |
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| author | N. Starykh N. Lazutova |
| author_facet | N. Starykh N. Lazutova |
| author_sort | N. Starykh |
| collection | DOAJ |
| description | The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education reform. The article presents the results of design study advertising education the United States in connection with a change in the socio-cultural environment. |
| format | Article |
| id | doaj-art-3913dee5b546425784bf9f274fd72b87 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-3913dee5b546425784bf9f274fd72b872025-02-04T08:27:47ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-09-0109272279400SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCEN. Starykh0N. Lazutova1ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education reform. The article presents the results of design study advertising education the United States in connection with a change in the socio-cultural environment.https://vestnik.guu.ru/jour/article/view/400social planningadvertising educationadvertising associationsprofessional competenciescompetence approach in the advertising educationintegrated marketing communicationsdigitalization of educationsociocultural environment |
| spellingShingle | N. Starykh N. Lazutova SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE Вестник университета social planning advertising education advertising associations professional competencies competence approach in the advertising education integrated marketing communications digitalization of education sociocultural environment |
| title | SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE |
| title_full | SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE |
| title_fullStr | SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE |
| title_full_unstemmed | SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE |
| title_short | SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE |
| title_sort | social designing of advertising education the united states experience |
| topic | social planning advertising education advertising associations professional competencies competence approach in the advertising education integrated marketing communications digitalization of education sociocultural environment |
| url | https://vestnik.guu.ru/jour/article/view/400 |
| work_keys_str_mv | AT nstarykh socialdesigningofadvertisingeducationtheunitedstatesexperience AT nlazutova socialdesigningofadvertisingeducationtheunitedstatesexperience |