Forming consumer loyalty of scientific and technical information: the results of a study
The article presents the results of a comprehensive study aimed at identifying the features of forming the consumers’ loyalty of scientific and technical information. The scientific work is based on data collected through in-depth interviews among employees of the Department of Long-term Planning an...
Saved in:
Main Authors: | A. N. Timokhovich, E. V. Samokhodkin, A. A. Elzon |
---|---|
Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2023-11-01
|
Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/4739 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
by: Irene Vikining Astuty R, et al.
Published: (2023-06-01) -
TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
by: T. Panova
Published: (2017-01-01) -
ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
by: M. Nemirovskaya, et al.
Published: (2019-11-01) -
Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust
by: Muhammad Aldi, et al.
Published: (2024-06-01) -
The mediating effect of perceived value on customer loyalty of BMT NU East Java
by: Mohamad Mondir, et al.
Published: (2024-03-01)