Online travel agencies: factors influencing tourists’ purchase decisions
This study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2019-07-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1114/pdf_129 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832572606386012160 |
|---|---|
| author | Ivete Pinto Conceição Castro |
| author_facet | Ivete Pinto Conceição Castro |
| author_sort | Ivete Pinto |
| collection | DOAJ |
| description | This study sought to analyse tourists’ purchasing behaviours involving
online travel agencies (OTAs) (i.e. Booking.com and Expedia.com).
The research focused on identifying which factors most strongly
influence buyers’ decision making and whether the degree of
importance given to factors changes according to tourists’
sociodemographic, economic or travel characteristics. The results
show that most tourists book their accommodations through OTAs
mainly because browsing is easier and better prices are offered. The
results further suggest that the most important factor when booking
accommodations is price, although the overall buying process is quite
complex. Online reviews, promotions and photos are also important.
The importance online tourists give to price varies by age group,
income and country of residence. Online reviews are significant
regardless of tourists’ characteristics, except for age. Cluster analyses
additionally revealed three different tourist segments based on the
importance given to price, online reviews, promotions and photos |
| format | Article |
| id | doaj-art-38f82dfddfe7402c9625dce6e8e6b7d0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2019-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-38f82dfddfe7402c9625dce6e8e6b7d02025-02-02T09:02:22ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662019-07-0115372010.18089/tms.2019.150201Online travel agencies: factors influencing tourists’ purchase decisionsIvete Pinto0Conceição Castro 1Polytechnic Institute of Porto, Rua D. Sancho I, 981, 4480-876 Vila do Conde, PortugalCEOS.PP, ISCAP, P.PORTO, Polytechnic Institute of Porto, Porto Accounting and Business School This study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes according to tourists’ sociodemographic, economic or travel characteristics. The results show that most tourists book their accommodations through OTAs mainly because browsing is easier and better prices are offered. The results further suggest that the most important factor when booking accommodations is price, although the overall buying process is quite complex. Online reviews, promotions and photos are also important. The importance online tourists give to price varies by age group, income and country of residence. Online reviews are significant regardless of tourists’ characteristics, except for age. Cluster analyses additionally revealed three different tourist segments based on the importance given to price, online reviews, promotions and photoshttps://www.tmstudies.net/index.php/ectms/article/view/1114/pdf_129e-commerceonline shoppingonline travel agenciesbooking.comexpedia.comtourist consumer’s behaviour |
| spellingShingle | Ivete Pinto Conceição Castro Online travel agencies: factors influencing tourists’ purchase decisions Tourism & Management Studies e-commerce online shopping online travel agencies booking.com expedia.com tourist consumer’s behaviour |
| title | Online travel agencies: factors influencing tourists’ purchase decisions |
| title_full | Online travel agencies: factors influencing tourists’ purchase decisions |
| title_fullStr | Online travel agencies: factors influencing tourists’ purchase decisions |
| title_full_unstemmed | Online travel agencies: factors influencing tourists’ purchase decisions |
| title_short | Online travel agencies: factors influencing tourists’ purchase decisions |
| title_sort | online travel agencies factors influencing tourists purchase decisions |
| topic | e-commerce online shopping online travel agencies booking.com expedia.com tourist consumer’s behaviour |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1114/pdf_129 |
| work_keys_str_mv | AT ivetepinto onlinetravelagenciesfactorsinfluencingtouristspurchasedecisions AT conceicaocastro onlinetravelagenciesfactorsinfluencingtouristspurchasedecisions |