The health paradoxes of social media influencers
Abstract This paper describes and discusses social media influencers’ health-related costs of keeping traction as influencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media influencers’ contradictory circumstances: (1) the social media influencer’...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-01-01
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| Series: | Journal of Innovation and Entrepreneurship |
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| Online Access: | https://doi.org/10.1186/s13731-025-00472-1 |
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| author | Martin Mileros Charlotte Norrman Christina Öberg |
| author_facet | Martin Mileros Charlotte Norrman Christina Öberg |
| author_sort | Martin Mileros |
| collection | DOAJ |
| description | Abstract This paper describes and discusses social media influencers’ health-related costs of keeping traction as influencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media influencers’ contradictory circumstances: (1) the social media influencer’s well-being is situated between not being dependent on income and earning the income to avoid monetary stress; (2) well-being becomes associated with playing a role, while authenticity is crucial for the influencer; (3) the premises of being a successful social media influencer is what creates their despair; and (4) being exposed as a healthy role model risks harming the well-being of the social media influencer. The paper takes a unique perspective on social media influencers, focusing on their well-being rather than their promotional power. The paper helps to create socially sustainable conditions for influencers, while it adds to theory through outlining influencers’ paradoxical conditions. |
| format | Article |
| id | doaj-art-389a9d5719f6421e923da89b9dc08718 |
| institution | Kabale University |
| issn | 2192-5372 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj-art-389a9d5719f6421e923da89b9dc087182025-02-02T12:48:24ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722025-01-0114111710.1186/s13731-025-00472-1The health paradoxes of social media influencersMartin Mileros0Charlotte Norrman1Christina Öberg2Department of Management and Engineering, Linköping UniversityDepartment of Management and Engineering, Linköping UniversitySchool of Business and Economics, Linnaeus UniversityAbstract This paper describes and discusses social media influencers’ health-related costs of keeping traction as influencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media influencers’ contradictory circumstances: (1) the social media influencer’s well-being is situated between not being dependent on income and earning the income to avoid monetary stress; (2) well-being becomes associated with playing a role, while authenticity is crucial for the influencer; (3) the premises of being a successful social media influencer is what creates their despair; and (4) being exposed as a healthy role model risks harming the well-being of the social media influencer. The paper takes a unique perspective on social media influencers, focusing on their well-being rather than their promotional power. The paper helps to create socially sustainable conditions for influencers, while it adds to theory through outlining influencers’ paradoxical conditions.https://doi.org/10.1186/s13731-025-00472-1HealthParadoxSocial media influencersSocial mediaWell-being |
| spellingShingle | Martin Mileros Charlotte Norrman Christina Öberg The health paradoxes of social media influencers Journal of Innovation and Entrepreneurship Health Paradox Social media influencers Social media Well-being |
| title | The health paradoxes of social media influencers |
| title_full | The health paradoxes of social media influencers |
| title_fullStr | The health paradoxes of social media influencers |
| title_full_unstemmed | The health paradoxes of social media influencers |
| title_short | The health paradoxes of social media influencers |
| title_sort | health paradoxes of social media influencers |
| topic | Health Paradox Social media influencers Social media Well-being |
| url | https://doi.org/10.1186/s13731-025-00472-1 |
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