Social media influencers: effects of followers' behavior and response to influencers

Social media influencers: effects of followers' behavior and response to influencers

Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of inten...

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Bibliographic Details
Main Authors: Anugerah Trisatryo, Nurdin Sobari
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
congruence, credibility, influencers, social media, followers
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/3720
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