A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation
There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander & Genest,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1724 |
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