A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation
There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander & Genest,...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1724 |
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| author | Irma Meyer Gideon de Wet |
| author_facet | Irma Meyer Gideon de Wet |
| author_sort | Irma Meyer |
| collection | DOAJ |
| description |
There seems to be consensus amongst scholars that reputation management rests on a foundation
of corporate communication, and it is moreover believed that the chief executive officer (CEO) is
the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander
& Genest, 2001: 248 and Gonring 2004: 12).
Since corporate reputation and values instilled through internal corporate communication reverberate
outside organisations (Roberts, 2004), the CEO should utilise internal corporate communication
effectively to enhance his/her and the company’s reputation among employees as a stakeholder.
The research problem that prompted this research has, therefore, been formulated as: Does the
internal corporate communication programme of the CEO of the ABC Group have any significance
for middle management employees’ perception of the reputation of the organisation? The aim of
the study is to illustrate the link between the internal corporate communication programme of an
organisation's CEO and middle management employees' perception of the reputation of the
organisation.
A pragmatic research approach was adopted for this study, and two communication theories – the
systems theory and in particular the interrelatedness aspect thereof, and the flow of information
aspects of the information theory (Bowers & Courtright, 1984: 23) - were used as the conceptual
premise of the study. Based on the fact that the nature of the study is interpretative, a combined
qualitative-quantitative research approach was employed for the collection, analysis and representation
of data. The study concurs with the finding that the internal corporate communication programme
of the CEO of the ABC Group does in fact have significance for middle management employees’
perception of the reputation of the organisation
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| format | Article |
| id | doaj-art-3810d9d052d147c49d22d0448dc04ea6 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-3810d9d052d147c49d22d0448dc04ea62025-01-20T08:52:53ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0126210.36615/jcsa.v26i2.1724A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputationIrma Meyerhttps://orcid.org/0000-0002-0517-1605Gideon de Wet0https://orcid.org/0000-0001-9291-9871University of Johannesburg There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander & Genest, 2001: 248 and Gonring 2004: 12). Since corporate reputation and values instilled through internal corporate communication reverberate outside organisations (Roberts, 2004), the CEO should utilise internal corporate communication effectively to enhance his/her and the company’s reputation among employees as a stakeholder. The research problem that prompted this research has, therefore, been formulated as: Does the internal corporate communication programme of the CEO of the ABC Group have any significance for middle management employees’ perception of the reputation of the organisation? The aim of the study is to illustrate the link between the internal corporate communication programme of an organisation's CEO and middle management employees' perception of the reputation of the organisation. A pragmatic research approach was adopted for this study, and two communication theories – the systems theory and in particular the interrelatedness aspect thereof, and the flow of information aspects of the information theory (Bowers & Courtright, 1984: 23) - were used as the conceptual premise of the study. Based on the fact that the nature of the study is interpretative, a combined qualitative-quantitative research approach was employed for the collection, analysis and representation of data. The study concurs with the finding that the internal corporate communication programme of the CEO of the ABC Group does in fact have significance for middle management employees’ perception of the reputation of the organisation https://journals.uj.ac.za/index.php/jcsa/article/view/1724reputation managementcorporate communicationorganisation’s reputationmiddle management employees’reputation of the organisation? |
| spellingShingle | Irma Meyer Gideon de Wet A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation Communicare reputation management corporate communication organisation’s reputation middle management employees’ reputation of the organisation? |
| title | A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation |
| title_full | A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation |
| title_fullStr | A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation |
| title_full_unstemmed | A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation |
| title_short | A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation |
| title_sort | ceo s internal communication programme for middle management and its influence on their perception of the corporate reputation |
| topic | reputation management corporate communication organisation’s reputation middle management employees’ reputation of the organisation? |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1724 |
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