Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway
Public support is crucial for mitigating and adapting to the effects of climate change. Civil Society Organizations (CSOs) play a significant role in normative governance aimed at influencing attitudes and mobilizing citizens to take action. Civil society organizations (CSOs) use digital media to th...
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| Format: | Article |
| Language: | English |
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De Gruyter
2024-11-01
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| Series: | Nonprofit Policy Forum |
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| Online Access: | https://doi.org/10.1515/npf-2023-0013 |
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| author | Enjolras Bernard |
| author_facet | Enjolras Bernard |
| author_sort | Enjolras Bernard |
| collection | DOAJ |
| description | Public support is crucial for mitigating and adapting to the effects of climate change. Civil Society Organizations (CSOs) play a significant role in normative governance aimed at influencing attitudes and mobilizing citizens to take action. Civil society organizations (CSOs) use digital media to this purpose. The framing of information presented by CSOs has been shown to shape how people perceive and respond to it. This paper aims to examine how cognitive or topical framing and moral foundational framing interact in predicting public engagement with CSOs’ communication about climate change on Facebook. To this end, several computational methods – including topic modeling, semantic network analysis, and automatic text processing based on a Moral Foundations dictionary – are combined, using data gathered on Facebook. The results of the empirical analysis reveal that CSOs use different topical frames and moral foundations in order to influence policymakers and mobilize citizens. CSOs elicit most engagement on Facebook when they combine a “Climate mobilization” topical frame with the moral foundations of care and fairness pertaining to the ethics of autonomy. |
| format | Article |
| id | doaj-art-380feded129741449e7d38c12a7a9231 |
| institution | Kabale University |
| issn | 2154-3348 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Nonprofit Policy Forum |
| spelling | doaj-art-380feded129741449e7d38c12a7a92312025-01-20T11:09:06ZengDe GruyterNonprofit Policy Forum2154-33482024-11-0116111113710.1515/npf-2023-0013Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in NorwayEnjolras Bernard0Center for Civil Society, Institutt for Samfunnsforskning, 95524Institute for Social Research, Munthesgt 31, Olso, NorwayPublic support is crucial for mitigating and adapting to the effects of climate change. Civil Society Organizations (CSOs) play a significant role in normative governance aimed at influencing attitudes and mobilizing citizens to take action. Civil society organizations (CSOs) use digital media to this purpose. The framing of information presented by CSOs has been shown to shape how people perceive and respond to it. This paper aims to examine how cognitive or topical framing and moral foundational framing interact in predicting public engagement with CSOs’ communication about climate change on Facebook. To this end, several computational methods – including topic modeling, semantic network analysis, and automatic text processing based on a Moral Foundations dictionary – are combined, using data gathered on Facebook. The results of the empirical analysis reveal that CSOs use different topical frames and moral foundations in order to influence policymakers and mobilize citizens. CSOs elicit most engagement on Facebook when they combine a “Climate mobilization” topical frame with the moral foundations of care and fairness pertaining to the ethics of autonomy.https://doi.org/10.1515/npf-2023-0013climate changeadvocayfacebookframingmoral foundationsnormative governance |
| spellingShingle | Enjolras Bernard Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway Nonprofit Policy Forum climate change advocay framing moral foundations normative governance |
| title | Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway |
| title_full | Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway |
| title_fullStr | Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway |
| title_full_unstemmed | Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway |
| title_short | Framing of Civil Society Organizations’ Communication on Facebook: Examining the Impact on Audience Engagement in Norway |
| title_sort | framing of civil society organizations communication on facebook examining the impact on audience engagement in norway |
| topic | climate change advocay framing moral foundations normative governance |
| url | https://doi.org/10.1515/npf-2023-0013 |
| work_keys_str_mv | AT enjolrasbernard framingofcivilsocietyorganizationscommunicationonfacebookexaminingtheimpactonaudienceengagementinnorway |