Decrypting the Digital Vault by Understanding Cryptocurrency Adoption Challenges Among Gen Z: Case of Sri Lanka

Decrypting the Digital Vault by Understanding Cryptocurrency Adoption Challenges Among Gen Z: Case of Sri Lanka

Background: As digital natives, Gen Zs are at the forefront of embracing cryptocurrencies for technological innovation and financial empowerment. This study is part of a larger effort to understand the evolving trends in the world of cryptocurrency, highlighting the need for more research in this a...

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Bibliographic Details
Main Authors: Senuri Mallawaarachchi, Uvindu Hemachandra, Deshan Jayakody, Uththara Wickramarathne, Anuja Akalanka Lokeshwara, Gayan Chathuranga Bandara
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2024-12-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
challenges
cryptocurrency
Gen Z
Sri Lanka
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/212
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