Decrypting the Digital Vault by Understanding Cryptocurrency Adoption Challenges Among Gen Z: Case of Sri Lanka
Background: As digital natives, Gen Zs are at the forefront of embracing cryptocurrencies for technological innovation and financial empowerment. This study is part of a larger effort to understand the evolving trends in the world of cryptocurrency, highlighting the need for more research in this a...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2024-12-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/212 |
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| Summary: | Background: As digital natives, Gen Zs are at the forefront of embracing cryptocurrencies for technological innovation and financial empowerment. This study is part of a larger effort to understand the evolving trends in the world of cryptocurrency, highlighting the need for more research in this area.
Objective: This study sought to explore the diverse challenges faced by Gen Zs while adapting to the usage of cryptocurrencies within the Sri Lankan context.
Methodology: The researchers conducted this study using an inductive qualitative approach. Data were gathered through in-depth interviews with 24 participants, employing snowball sampling to recruit participants. The collected data were then analysed using thematic analysis, and the findings were presented in prose form.
Results: The results of this study revealed three key themes that significantly impact the usage of cryptocurrency as a digital asset among Gen Zs in Sri Lanka: (i) Trust and security concerns, (ii) Market volatility and investment risks, (iii) Regulatory approach and cryptocurrency transactions.
Conclusion: Although cryptocurrency has gained acceptance among Gen Zs, its usage is determined by factors that ensure that users harness its full benefits.
Contribution: This study has revealed the diverse challenges that Gen Zs embraced when adopting cryptocurrencies.
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| ISSN: | 2735-9883 2735-9891 |