Hotel companies and corporate environmentalism
Hotels consume a huge amount of resources in the way of energy and water, and many are built in fragile environments. Despite the strong interest in environmental sustainability, hotel companies have an uneasy relationship with trying to ensure green credentials while pleasing their customers an...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2013-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/539/907 |
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| Summary: | Hotels consume a huge amount of resources in the way of energy and
water, and many are built in fragile environments. Despite the strong
interest in environmental sustainability, hotel companies have an
uneasy relationship with trying to ensure green credentials while
pleasing their customers and maintaining competitive advantage. How
do hotel companies devise and manage their strategies in their
relationship with the natural environment? What are the factors that
influence their choice?
This paper identifies four important antecedents to corporate
environmentalism and examines them within political/economic
framework bounded by stakeholder theory. The emergence of
environmental issues and the implications for strategy are debated
and the theoretical and practical implications of integrating
environmental issues into corporate strategies are discussed. |
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| ISSN: | 2182-8458 |