Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants

Intelligent voice assistants (IVAs) are widely used in households but can compromise privacy by inadvertently recording or encouraging personal disclosures through social cues. Against this backdrop, interventions that promote privacy literacy, sensitize users to privacy risks, and empower them to s...

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Main Authors: André Markus, Maximilian Baumann, Jan Pfister, Astrid Carolus, Andreas Hotho, Carolin Wienrich
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Computers and Education: Artificial Intelligence
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666920X25000128
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author André Markus
Maximilian Baumann
Jan Pfister
Astrid Carolus
Andreas Hotho
Carolin Wienrich
author_facet André Markus
Maximilian Baumann
Jan Pfister
Astrid Carolus
Andreas Hotho
Carolin Wienrich
author_sort André Markus
collection DOAJ
description Intelligent voice assistants (IVAs) are widely used in households but can compromise privacy by inadvertently recording or encouraging personal disclosures through social cues. Against this backdrop, interventions that promote privacy literacy, sensitize users to privacy risks, and empower them to self-determine IVA interactions are becoming increasingly important. This work aims to develop and evaluate two online training modules that promote privacy literacy in the context of IVAs by providing knowledge about the institutional practices of IVA providers and clarifying users' privacy rights when using IVAs. Results show that the training modules have distinct strengths. For example, Training Module 1 increases subjective privacy literacy, raises specific concerns about IVA companies, and fosters the intention to engage more reflectively with IVAs. In contrast, Training Module 2 increases users' perceptions of control over their privacy and raises concerns about devices. Both modules share common outcomes, including increased privacy awareness, decreased trust, and social anthropomorphic perceptions of IVAs. Overall, these modules represent a significant advance in promoting the competent use of speech-based technology and provide valuable insights for future research and education on privacy in AI applications.
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spelling doaj-art-365be1764dbc463e99010f01f4e77ac02025-01-26T05:05:10ZengElsevierComputers and Education: Artificial Intelligence2666-920X2025-06-018100372Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistantsAndré Markus0Maximilian Baumann1Jan Pfister2Astrid Carolus3Andreas Hotho4Carolin Wienrich5Psychology of Intelligent Interactive Systems, Institute Human-Computer-Media, Julius-Maximilians-University Wuerzburg, Emil-Fischer-Straße 50, 97074, Wuerzburg, Germany; Corresponding author.Media Psychology, Institute Human-Computer-Media, Julius-Maximilians-University Wuerzburg, Oswald-Külpe-Weg 82, 97074, Wuerzburg, GermanyChair of Data Science (Informatic X), Julius-Maximilians-University Wuerzburg, Emil-Fischer-Straße 50, 97074, Wuerzburg, GermanyMedia Psychology, Institute Human-Computer-Media, Julius-Maximilians-University Wuerzburg, Oswald-Külpe-Weg 82, 97074, Wuerzburg, GermanyChair of Data Science (Informatic X), Julius-Maximilians-University Wuerzburg, Emil-Fischer-Straße 50, 97074, Wuerzburg, GermanyPsychology of Intelligent Interactive Systems, Institute Human-Computer-Media, Julius-Maximilians-University Wuerzburg, Emil-Fischer-Straße 50, 97074, Wuerzburg, GermanyIntelligent voice assistants (IVAs) are widely used in households but can compromise privacy by inadvertently recording or encouraging personal disclosures through social cues. Against this backdrop, interventions that promote privacy literacy, sensitize users to privacy risks, and empower them to self-determine IVA interactions are becoming increasingly important. This work aims to develop and evaluate two online training modules that promote privacy literacy in the context of IVAs by providing knowledge about the institutional practices of IVA providers and clarifying users' privacy rights when using IVAs. Results show that the training modules have distinct strengths. For example, Training Module 1 increases subjective privacy literacy, raises specific concerns about IVA companies, and fosters the intention to engage more reflectively with IVAs. In contrast, Training Module 2 increases users' perceptions of control over their privacy and raises concerns about devices. Both modules share common outcomes, including increased privacy awareness, decreased trust, and social anthropomorphic perceptions of IVAs. Overall, these modules represent a significant advance in promoting the competent use of speech-based technology and provide valuable insights for future research and education on privacy in AI applications.http://www.sciencedirect.com/science/article/pii/S2666920X25000128Intelligent voice AssistantPrivacy literacySmart speakerData protectionDigital interaction literacyHuman-Computer interaction
spellingShingle André Markus
Maximilian Baumann
Jan Pfister
Astrid Carolus
Andreas Hotho
Carolin Wienrich
Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants
Computers and Education: Artificial Intelligence
Intelligent voice Assistant
Privacy literacy
Smart speaker
Data protection
Digital interaction literacy
Human-Computer interaction
title Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants
title_full Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants
title_fullStr Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants
title_full_unstemmed Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants
title_short Safer interaction with IVAs: The impact of privacy literacy training on competent use of intelligent voice assistants
title_sort safer interaction with ivas the impact of privacy literacy training on competent use of intelligent voice assistants
topic Intelligent voice Assistant
Privacy literacy
Smart speaker
Data protection
Digital interaction literacy
Human-Computer interaction
url http://www.sciencedirect.com/science/article/pii/S2666920X25000128
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