ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was condu...
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| Format: | Article |
| Language: | English |
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Dalat University
2022-10-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980 |
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| _version_ | 1832557423348416512 |
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| author | Thuy Linh La Phong Le Le |
| author_facet | Thuy Linh La Phong Le Le |
| author_sort | Thuy Linh La |
| collection | DOAJ |
| description | Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and that tuition fees, the benchmark, and geographical location were the main reasons students chose the university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be applied by the communication department of Dalat University and can contribute to the field of university communication research, which has not received much attention in Vietnam. |
| format | Article |
| id | doaj-art-362846bca86f48f58088b8b4749faf8e |
| institution | Kabale University |
| issn | 0866-787X |
| language | English |
| publishDate | 2022-10-01 |
| publisher | Dalat University |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Đà Lạt |
| spelling | doaj-art-362846bca86f48f58088b8b4749faf8e2025-02-03T05:07:44ZengDalat UniversityTạp chí Khoa học Đại học Đà Lạt0866-787X2022-10-01335010.37569/DalatUniversity.13.3.980(2023)1035ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)Thuy Linh La0Phong Le Le1University of Information and Communication Technology, Thai Nguyen UnivesityDalat UniversityResearching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and that tuition fees, the benchmark, and geographical location were the main reasons students chose the university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be applied by the communication department of Dalat University and can contribute to the field of university communication research, which has not received much attention in Vietnam.https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980communicationfeedbackpublic relationsrecipientsstudentuniversity. |
| spellingShingle | Thuy Linh La Phong Le Le ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) Tạp chí Khoa học Đại học Đà Lạt communication feedback public relations recipients student university. |
| title | ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
| title_full | ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
| title_fullStr | ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
| title_full_unstemmed | ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
| title_short | ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
| title_sort | enhancing the efficiency of communication programs for student enrollment at universities through recipient feedback survey of students at dalat university in 2021 |
| topic | communication feedback public relations recipients student university. |
| url | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980 |
| work_keys_str_mv | AT thuylinhla enhancingtheefficiencyofcommunicationprogramsforstudentenrollmentatuniversitiesthroughrecipientfeedbacksurveyofstudentsatdalatuniversityin2021 AT phonglele enhancingtheefficiencyofcommunicationprogramsforstudentenrollmentatuniversitiesthroughrecipientfeedbacksurveyofstudentsatdalatuniversityin2021 |